We all have a desire for a healthy life.

But what is really done?

Today's textiles come cheaply from Asia and are already in the shortest time waste. No thoughts of harmony with nature or decent working conditions. Instead, production processes and traditional farms that have been tried and tested over generations have almost disappeared.

The advantages of hemp are clearly obvious. Hemp consumes only a fraction of water as cotton, hardly any fertilizer, no pesticides and does not pollute the cultivation areas. The fabric wears softly on the skin, protects against UV radiation and is of much higher durability.

Why not make jeans out of it? A pair of jeans from the most sustainable fabric?

Hemp grows almost on every soil and climate and grows very fast: four meters in 100 days are normal. Weeds have no chance of growing, because no light penetrates to the ground. This makes herbicides superfluous. Infection with parasites or fungi is not a problem for hemp.


Hemp clothing has many great advantages and, compared to cotton, the ecological footprint is minimal. However, it is still a niche product.

We give a ten year warranty on a RAW hemp denim jeans, because this is the time that a jeans will resist in normal range. The material is almost indestructible, resistant to abrasion and tearing, even when wet.

Thanks to its one meter long roots, hemp does not need a lot of water. This makes it a much more environmentally friendly alternative to the thirsty cotton.

For us sustainability, ecological awareness and ethical behavior are important companions in our lives.

The Bad Seeds Company does not invest money in expensive certification procedures. We prefer to invest this money in our workers. Our clothes are produced in medium-sized artisan businesses in Italy. Personal contact with customers and partners is also extremely important in all our operational activities.

We personally know our tailors and knitters and we believe in fair trade.

What brings us forward every day is believing in this wonderful material that was cultivated throughout Europe as an ecological and sustainable fabric that could replace cotton.

In the future we could produce our fabrics at a regional level, revive our old "know how" about production and then transmit it to our Children.



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